SERVICES / SENIOR BDR POD
SENIOR BDR POD

PIPELINE GENERATION.

A senior BDR pod running outbound on your behalf: list, prospecting, gatekeepers, qualification. You get briefed discovery calls landing on your calendar every week, with the discovery work already done.

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THE ALTERNATIVES FAIL

What's broken about the other options.

FREELANCERS
Three clients, no QA.

Splitting their day across your competitors. No call recordings, no script discipline, no replacement when they ghost.

IN-HOUSE
90 days. $90k all-in.

Recruit, ramp, train, manage, retain. By the time they are productive you are managing instead of selling.

AGENCIES
Detached, multi-account.

Reps switching scripts hourly. No founder accountability when the dial-to-meeting ratio drops.

WHAT'S ON THE FLOOR

Six things, every account.

No upsells. No hidden seats. The list below is what you get the day the rep starts.

01
160 hours of dialing

One rep, your account only, 8 hours a day, every business day of the month. No agency rotation, no shared seats, no time blocked for other clients. If your day is US Eastern, the rep sits the US Eastern shift. If you sell into California, the rep stays late.

02
Daily activity reports

By 6pm in your time zone you get: dials, connects, conversations, conversations over 60 seconds, meetings booked, no-shows reset. Recording links inline. Everything ties back to the CRM so you can validate the work in three clicks.

03
Weekly strategy calls

Forty-five minutes every Friday with Yolande and Justin. We review the connect-rate trend, the objections we hit most, the lines that stopped working, and the next-week test plan. One-page action note in your inbox by 5pm SAST.

04
Script optimization

Blount-style cadence with a Keenan gap-discovery open, then variant openers tested weekly. Anything that drops the meeting-set rate two weeks in a row gets cut. Recordings drive the rewrites, not opinions. You see every change before it ships.

05
10% QA listening

Minimum one in ten recorded calls scored against a 12-point rubric: opener strength, Belfort tonality, objection handling, gap discovery quality, close clarity. Reps under 70 percent get re-coached. Reps under 60 percent for two weeks get replaced.

06
No-cost rep replacement

If a rep is under your performance bar for two consecutive weeks, we replace at zero cost to you. New rep on the floor inside 2 to 3 weeks, trained from our recordings, ramping faster because the script is already locked. The bar is in writing in your MSA.

WHAT WE MEAN BY QUALIFIED

We do not count a meeting as booked until four things are true on the call recording: the right title is on the phone (or a confirmed delegated decision-maker), a real pain has been named in the prospect's own words, a budget signal has been acknowledged (range or process), and a calendar invite is sitting in their inbox before the call ends. Everything else is a lead, not a meeting. The qualifier checklist appears in every activity report so you can audit our work the same way we audit our reps.

HOW WE DELIVER

Four steps. Six business days.

DISCOVERY

Sixty-minute kickoff with Justin, Yolande, and your point person. We map your ICP at a job-title and trigger-event level, capture the top 5 objections you hit today, audit your current script if you have one, and walk your tech stack (CRM, dialer, calendar, enrichment). You leave with a one-page brief that becomes the rep's operating doc.

BUILD

Six business days to live. We pull and verify the list, integrate the dialer, connect the CRM with field mapping, write the calibrated script with three opener variants, and stand up the daily reporting template. Yolande personally runs 50 dials on the list before the rep picks up a phone, to validate the data and the pitch.

LAUNCH

Day one the rep dials. First activity report lands in your inbox that evening with recordings attached. You get a Slack channel or email thread with Yolande and Justin in it for live escalations. Week one is a calibration sprint, not a vanity-numbers sprint, so we benchmark connect rate by hour and adjust the dial schedule.

OPTIMIZE

Week two onwards the script is iterated weekly off the QA recordings. The list is hygiene-tested every Friday and dead numbers are flagged out. By week three the connect-to-meeting ratio is stable and the rep is at full output. Performance compounds because the script is locked, the list is clean, and the calendar is full.

A DAY ON THE FLOOR

What the rep is actually doing.

Three time blocks, US-aligned. The hours below are why a Durban floor outperforms a US in-house team that quits at 5pm local.

AM
8am to 11am SAST
2am to 5am EST

Rep reviews yesterday's recordings and Yolande's coaching notes, refreshes the dialer list with overnight enrichments from Clay, and runs a 30-dial warm-up block into the UK and EU territories where it is already business hours. Connect rate logged for the day's coaching note.

MID
1pm to 5pm SAST
7am to 11am EST

US Eastern morning rush. Highest-yield block of the day. Reps run power-hour dials in 50-minute on / 10-minute off cycles, holding script discipline tight. Every connect that crosses 60 seconds gets a CRM note inside the same hour, so nothing falls through.

PM
5pm to 8pm SAST
11am to 2pm EST

US Pacific opens and Eastern decision-makers return from lunch. Reps finish the day with the warmest cadence touches, push booked meetings to your CRM, and write the handover note so tomorrow starts at full speed. Yolande pulls QA at 8pm. Your activity report drops at 9pm SAST / 3pm EST.

WHO RUNS IT

Floor lead, not account manager.

PK
Pratish Karshan
Floor Lead | SDR/BDR

Runs the SDR / BDR floor at 2CT. Owns dialer cadence, script discipline, rep coaching, and QA across every Pipeline Generation account. In-ear with reps daily, not on Zoom from a different city.

Justin Power is on every account. Every kickoff. Every escalation.

PROOF

What clients actually say.

From 2 booked meetings a week to 12 in 60 days. The reps were on script and on time, every day.

B2B SaaS Founder · Series A · Solar Vertical
12
MEETINGS / WEEK
From 2 in 60 days. Same list. Same product. Different floor.
WHAT IS INCLUDED

Every seat, every day.

One operating model. Trained reps, daily reports, weekly strategy, QA listening, and a founder on the account.

BUILD THE FLOOR.
Six business days to live · month-to-month available · founder-direct
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FAQ

Seven questions everyone asks.

How fast can we start?+
Six business days from contract signature to first dial.
Can you use our CRM?+
Yes. We integrate with HubSpot, Salesforce, Close, Pipedrive, Apollo, and most majors.
What if a rep underperforms?+
Replaced in 2-3 weeks at no cost. The performance bar is in writing in your MSA.
How do you train on our product?+
60-minute onboarding plus your existing materials. We handle the rest in week one.
Can we cancel?+
Month-to-month with 30 days notice. No long-term lock-in unless you take a term discount.
How many dials per rep per day?+
Target is 100 to 140 connect attempts per rep per day. Actual dial count is higher because we strip voicemails. We track conversations over 60 seconds as the real activity number because that is the only metric that correlates with meetings booked.
What is your meeting-show rate?+
65 to 75 percent show rate is the bar. Anything under 60 percent triggers a list audit and a confirmation-cadence rewrite. We send reminder calls 24 hours before, the morning of, and 90 minutes before the call.

READY TO BUILD
THIS FLOOR?

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